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September 8, 2020 |

BraveIT Spotlight: BaaS & DRaaS Can Support Your Strategic Goals

CIOs today face multiple, and diverse, challenges, from IT recruiting and technology investments to cybersecurity and cloud migration. Each year CIOs reshuffle their lists of priorities, based on the changing goals of the business and ITs ability to support them. In 2020, CIOs priorities cover very different concerns in both business and IT.  According to our 2020 Data Protection Trends survey, this year’s strategic goals include:

  • cost containment and cost optimization
  • business growth and profitability
  • digital transformation initiatives
  • cybersecurity

While diverse, these strategic goals share a common (and critical) factor: a reliance on high-quality data for success. As the report noted, businesses can’t hope to achieve their goals without access to credible, trustworthy information. Organizations require data to understand how to achieve greater cost efficiencies, to identify new market opportunities and areas of profitability. Without reliable data, businesses can’t analyze past mistakes, forecast future outcomes, understand customer behaviors, or provide strong cybersecurity.

To ensure the availability of critical data, IT departments are adopting cloud-based backup and recovery services. Cloud backup and recovery can help guarantee data availability and security. The Veeam survey found that organizations are using cloud backup services for about half of their backups. By 2023, organizations anticipate using cloud-based services for more than three-fourths (77%) of their backups.

Backup as a Service (BaaS) and Disaster Recovery as a Service (DRaaS) support business goals such as cost savings, business development and digital transformation, and cybersecurity. In this post, we examine how BaaS and DRaaS can impact those strategic goals we mentioned earlier.

How BaaS and DRaaS support strategic goals

Cost efficiency

Both BaaS and DRaaS support cost containment and optimization, for example, by substituting expensive capital investments in data center infrastructure with cost-efficient cloud services. With BaaS and DRaaS, an IT department saves on hardware, software, maintenance costs, staff, and facility expenses. Instead, the cloud provider supplies the infrastructure and labor, with the costs shared by the customers. Many providers also offer managed backup and DR services, a useful add-on service for the 44% of the organizations surveyed by Veeam that said they suffered a lack of IT staff skills and expertise.

Transformation and growth

Backup and DR services also support digital transformation and business growth. Because DRaaS and BaaS environments are rarely used except in an emergency, they can also serve as alternative environments for activities such as application development, testing, and data analysis. As a copy of the production environment, a DR environment is useful for many types of development and testing, as well as analysis of large volumes of data, without disturbing the production systems or impacting end-users. That gives the organization an enormous advantage in researching and testing new applications and technologies and in analyzing new business models.


Nearly a third of the surveyed organizations listed cybersecurity as their top challenge. One of the biggest cybersecurity threats today is ransomware, which encrypts the victim’s data, in some cases locking out the entire network, and holds it for ransom. Often, even with a ransom payment, the victim never gets its data back. While IT security solutions such as anti-malware, firewalls, intrusion detection, and encryption all help protect enterprise data, the most effective way to recover from a ransomware or other data-destroying attack is by having an up-to-date copy of the data. BaaS and DRaaS can enable a company to quickly shift operations to the cloud backup, which is protected from any malware that infects the on-premises systems.

Cloud data management and strategic goals

Backup and recovery are a subset of a larger category of solutions called cloud data management (CDM). Cloud data management providers typically offers data storage, automated backup, backup and recovery planning, migration planning, support services, data security, and remote access from any location. The provider may also offer disaster recovery (DR) services, data governance, data synchronization between applications, data conversion and cleansing, data compression, and other data management and migration services. Cloud data management makes it easier to manage and share data across multiple cloud solutions and providers. With half of the world’s data residing in the cloud by 2025, cloud data management is poised to grow even more.

An example of cloud data management is Veeam’s Cloud Data Management Platform. Along with backup, replication, and archival services, the Veeam platform also provides governance and compliance services, orchestration and automation, and data monitoring and analytics. Cloud data management with cloud backup and recovery services provide substantial support for business development, digital transformation, cybersecurity, cost optimization, and many other business and IT priorities.

Join us at BraveIT 2020

To learn more about the importance of data in achieving business goals , read our blog post: The 2020 CIO Cloud Data Management Initiatives. We’re also a sponsor of TierPoint’s BraveIT conference, where guest speakers and experts will discuss cloud data management, cybersecurity trends, disaster recovery trends, how businesses will pivot post-Covid and more.

BraveIT 2020 is an interactive, thought leadership and networking event designed for the modern IT professional. The 2020 BraveIT virtual conference will take place September 16-17 with multiple guest speakers and panels. See the full agenda and register today.

BraveIT 2020 - Virtual Event | September 16 & 17 | Register Now!

BraveIT Spotlights are guest blog posts from our 2020 BraveIT sponsors. Dave Russell is the Vice President of Enterprise Strategy at Veeam.

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