Matt Pacheco
Sr. Manager, Content Marketing Team - TierPoint
I’m a Content Marketing leader with over a decade of experience across diverse B2B tech organizations. I’ve led teams to drive highly successful content marketing strategies that prioritize cross-functional collaboration and innovation.
I love to simplify the complex. B2B tech can be complex and ever-changing. Customers need marketers who can guide them to understand these new and complex topics.
I am passionate about finding the best way to use new tech in content marketing (like using Artificial Intelligence (AI) to improve content planning), empowering my teams to create high-quality/relevant content, teaching practical leadership and content marketing skills (while positioning my team for career growth), and breaking down silos in marketing and beyond.
I enjoy asking the questions about established marketing practices and stepping into the shoes of ICP/target audiences to see if they make sense. You’ll often hear me ask: How does this align to our marketing strategy? Would this fancy new marketing trend actually benefit us? Is this tactic useful to our target personas? How do we find a middle-ground between what the search engines want and what our customers or prospects want? How do we optimize content marketing operations with our budget?
